After taking this training, you will be able to:

  • Baseline your ScaleUp compared to what needs to be in place to enable a successful channel program

  • Understand the role of channels in a ScaleUp, when channel is appropriate, and the different avenues of channel available to various ScaleUp expansion strategies

  • Identify the reasons why a ScaleUp would want to use channel versus alternative options (i.e., direct sales) and why exponential growth in a ScaleUp can require a channel

Here's what's inside...

    1. Not Your Grandma's Channel {37:29}

About this course

  • Free
  • 1 lesson
  • 0.5 hours of video content

Channel Strategy

Stand Alone Training

Meet Kedra and Matthew

Throughout her career Kedra has been driven by the desire to constantly learn and build innovative programs and initiatives and then share what she built to benefit others. It is important to her that everything she works on helps in creating and implementing tangible solutions that offer measurable results.

She is also incredibly enthusiastic about seeing and nurturing individuals to achieve their version of success in work and life. These passions come together perfectly as set a vision for channel success, develop partner programs, and bond with their partners through shared experiences. For each initiative she brings a true entrepreneurial spirit intermixed with just the right amount of ability to "roll up her sleeves" and get stuff done to ensure success and growth for everyone involved.

Kedra Simm

Head of Partner Programs and Initiatives, Global Partner Ecosystem at Splunk

Meet Kedra and Matthew

Matthew has over 25 years of experience in strategic alliances, building channel programs and executive leadership. He was a CEO and Founder of a successful startup that was acquired by a growth stage tech company. Currently, he is executive of a Fortune500 company responsible for global alliances and the channel partner ecosystems. His experience includes developing strategic alliances; creating channel ecosystems; creating co-sell engagement between software vendors and their alliance partners; developing alliances and software vendor co-sell marketing engagement. A successful Channel ecosystem should contain many different types of partners such as hyperscalers, VARs/LARs, managed service providers (MSPs) and global systems integrators (GSIs).

Matthew Peeples

AVP, Global Channel Partner Ecosystems at BMC Software

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