Technology vendors and Channel ecosystems have gone through some significant changes in the past several years. This includes vendors moving to subscription models and channel partners trying to keep up with the latest trend.

Matthew's preferred role is leading technology vendors and the channel through these changes in a way that is mutually beneficial. His qualifications include over 25 years of experience in channel strategy, building channel programs and executive leadership. His experience includes Channel Recruitment, Program Development, Enablement, Marketing, and Operations. A successful Channel ecosystem should contain many different types of partners such as VARs/LARs, managed service providers (MSPs) and global systems integrators (GSIs).