Purpose

To understand how a strong vision and strategy supports growth in a ScaleUp; and be able to develop and define the vision and strategy that aligns with the market needs. Understand how the different types of expansion strategies and how they align with your ScaleUp Strategy. 

After taking this training, you will be able to:

  • Understand the unique challenges of SaaS ScaleUp

  • Recognize why C-Suite alignment around vision and strategy is critical during ScaleUp

  • Create a compelling SaaS ScaleUp company and product vision

  • Define, update, and communicate strategy

  • Deal with typical strategic decisions that face ScaleUp C-teams

Here's what's inside...

  • 01

    Welcome!

    • Purpose and Objectives

  • 02

    Vision

    • Why Is Vision Important?

    • Vision & Strategy

    • Product vs Packaging

    • Definition of Product in a SaaS Company

    • Creating A Product Vision

    • Company Vision

    • Company Vision vs Product Vision

  • 03

    Strategy

    • Communicating Product Strategy

    • Aligning Product & Business Strategy

  • 04

    Expansion

    • Expansion Strategy Overview

    • Adding a Second Product

    • Geographic Expansion Considerations

    • Going Up or Down Market

    • Mergers & Acquisitions

    • Expanding to New Industries

    • Expansion Strategy Review

Vision, Strategy & Expansion Strategies

Stand Alone Training

Meet Laura

Laura is currently a Chief Product Officer at TrueAccord, Board Member, and guest lecturer at Stanford University. Laura has extensive experience in product management, M&A analysis, and definition of corporate strategies. She is passionate about helping companies scale and innovate. She builds high-performing teams and translates business objectives into product strategy and actionable plans to successfully deliver new technologies to market.

Laura Marino

Chief Product Officer, Board Member, Women Advocate